The Price War Is Over

The price war between Tesco and Giant is over. Both hypermarkets did not publish any new ads attacking each other yesterday and today. Hopefully it is really over.

The Price War Continues

The price war continues between Tesco and Giant. This time around, Tesco got smarter. Tesco decided to place their ad on Saturday instead of the usual Friday. As a result, Giant couldn’t retaliate. Not too sure if it was planned or purely coincidental. So Tesco is using the word “Honest” in their ad now. Let’s wait for Giant’s reaction this week.

The Price War

Tesco

Tesco started a war by putting the above ad in The Star on the 22 May 2009. According to a leading international research company, Tesco has overtaken Giant as the “New Low Price Leader” in Malaysia. Tesco has also crossed Giant’s billboard ads which you would commonly notice along highways.

Giant reacted immediately by putting the above ad the very next day, chose to focus on the historical results rather than the latest data as published by Tesco the day before.

The attack continued the very next day where Giant claimed that its hypermarkets, supermarkets, Cold Storage and even Guardian are cheaper than the “mis-leading” Tesco. Giant has upped the ante by calling Tesco “mis-leading”.

The war continued into the third week when Tesco put the following ad below.

Tesco now claimed that shopping in Giant is point-less. As expected, Tesco was promoting its ClubCard.

Of course, Giant reacted again. Giant is claiming that its co-branded credit card with Citibank offers more points than Tesco’s ClubCard. Once again, the word “mis-leading” was used.

What does all this mean to the shoppers? Cheaper goods of course. Giant and Tesco can fight all the want. As long the shoppers benefit at the end of the day. Hopefully, this “stimulus” package created by Giant and Tesco will help boost the FMCG industry.

Shopping at Giant Hypermarket Kelana Jaya

Did you shop at Giant Kelana Jaya on New Year’s Day? I did. I was pleasantly surprised when I was given a RM 5 voucher after I have completed my shopping. The cashier didn’t say anything to me when she handed the voucher to me. I was disappointed when I tried to redeem the voucher today. Apparently, the RM 5 voucher was only valid on New Year’s Day. So I “lost” RM 5 just like that.

Anyway, it was a very nice gesture of Giant to provide this RM 5 voucher. Giant may want to consider extending the validity of such vouchers. Seriously, I had just completed my weekly grocery shopping. What else could I buy just to redeem this voucher? As much as I would like to cash on this voucher, I am not going to spend another 30 minutes queuing at the cashier again. So Giant should consider allowing me to redeem this voucher during my next visit.

Well, enough ranting for today. Good night.

Mamee Sllrrrp TVC

I saw the following tvc during my usual grocery shopping in Giant. It really caught my attention. Just hilarious.

As a result, I bought and tried Kari Berapi. Unfortunately, I didn’t get the chance to use the fire extinguisher as shown in the tvc. As matter of fact, my tongue didn’t feel numb after eating Kari Berapi. So in terms of spicyness, Kari Berapi has lost to Maggi Kari Letup.

Sorry Mamee. Try to do better the next time.