The Price War Continues
June 9, 2009
The price war continues between Tesco and Giant. This time around, Tesco got smarter. Tesco decided to place their ad on Saturday instead of the usual Friday. As a result, Giant couldn’t retaliate. Not too sure if it was planned or purely coincidental. So Tesco is using the word “Honest” in their ad now. Let’s wait for Giant’s reaction this week.
Entry Filed under: FMCG. Tags: FMCG, giant, hypermarket, price war, tesco.
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